People often ask how to actually get roofing leads that will turn into real business. If you are reading this, you probably want a straight answer, not a sales pitch. The answer is that to get more roofing work, you need to spend time, money, or both to reach people who need a new roof or repairs. There is no secret shortcut, but there are ways to stack the odds in your favor.
What Makes Good Roofing Leads?
A lead is only useful if it can become a job. So, what are the best roofing leads? The best ones are:
- People who asked for a roofing quote in your service area.
- Property owners who are ready to buy, not just browsing.
- Contacts who answer the phone and reply to texts or emails.
- Leads that have not been sold to a dozen companies already.
Some companies will sell you lists of people who clicked on an ad one time months ago. Be careful. Not all lists are worth your money.
Can You Really Buy Roofing Leads?
Yes, you can buy roofing leads from many sources. The real question is whether you get what you pay for. Sometimes you do, often you do not. It is always better to get exclusive roofing leads, which means the same lead is not sold over and over.
Buying leads makes sense if you need jobs fast, but only if you manage your costs and watch out for fake or recycled names.
If someone charges less than you expect, be careful. Cheap is rarely good in this business.
Where to Find the Best Roofing Leads
People often fight about which source of leads brings better results. Some prefer Google Ads. Others swear by local flyers or door knocking. Some hire a roofing marketing agency like Mr and Mrs Leads. Others try to manage it all on their own. I have seen companies do well with any of these, but it depends how much you want to work for each lead.
Let us look at a few channels used to generate roofing leads:
- Google search ads
- Facebook and Instagram ads
- Roofing SEO (rank in Google organic results)
- Old-fashioned mailers and flyers
- Referrals from satisfied customers
- Door-to-door outreach
- Lead sellers (companies that collect leads via ads or forms)
Many roofer marketing firms push digital ads, but some areas still see solid results from flyers or signs. The point is, you need to track what works where you operate.
Why Roofing SEO Still Matters in 2025
Some say that ads have taken over. I do not agree. Roofing SEO still drives calls and emails for many contractors, but it takes patience. If you try to do your own SEO or hire a firm that cuts corners, you might not see results. Good roofing SEO services put your business in front of homeowners when they search for roof repair or replacement.
If your website shows up on page 1 for “roofers near me,” that is worth a steady stream of roofing leads every month. SEO is slow but powerful.
Why Exclusive Roofing Leads Are Valuable
When you buy roofing leads, you can usually choose between shared leads or exclusive roofing leads. Shared leads are given to many companies, so you compete on price or speed. Exclusive leads go only to you, so you control the sales process.
Paying extra for exclusive leads almost always means better close rates, but you pay for that privilege.
Is paying double worth it? For fast deal closings and less wasted time, it probably is.
How a Roofing Marketing Agency Can Help
If you are too busy to run ads, set up mailers, or handle your own roofing SEO, you might hire a roofing marketing agency. They can:
- Build a simple, fast website that is easy to read
- Set up Google ads that do not waste your money
- Handle your social media (if you see value in it)
- Improve your position in Google via **roofing SEO services**
- Track your results to cut wasted spend
Some agencies, like Mr and Mrs Leads, offer both paid ads and SEO. There are no perfect agencies, but if you find one willing to show real data, that is a better sign.
Agencies will not fix a bad sales process, though. If you do not answer leads right away, someone else will.
What to Watch Out For
The roofing space has lots of companies promising you endless roofing leads for a low price. The fact is, if it sounds too good to be true, it likely is.
People often forget to check if the leads are old, if they are for the right service area, or if the people have already been pitched by ten other companies.
Should You Pay for Roofing Leads or Build Your Own?
There is no single right answer. Some prefer to buy leads when business is slow, just to fill gaps. Others refuse and would rather invest everything into organic channels, like SEO and referrals. I have met successful contractors on both sides. Maybe a mix is the answer for you.
What Makes a Roofing Lead Worth the Money?
If you spend $100 on a lead that consistently turns into $2,000 jobs, that is a win. But if you pay $20 for a lead that never answers or is just window shopping, it is not worth your time. Track your close rates, not just the number of leads.
Here is a quick table to make things clearer:
| Lead Type | Average Cost | Best For | Downside |
|---|---|---|---|
| Bought Shared Leads | $20-$50 | Slow periods | Competition is high |
| Exclusive Roofing Leads | $80-$150 | New markets, high close rates | Expensive |
| SEO Website Leads | Cost of SEO service | Long term growth | Slow build; not instant |
Roofing Marketing is Not One-Size-Fits-All
Every city is different. In some places, SEO works. In older markets, referrals and signs are the best. Some roofing companies just want to buy leads and go. It can work either way, though not always equally well.
If you are doing your own roofer marketing, keep things simple:
- Make sure your phones and forms work
- Track where every lead comes from
- Call leads back right away
- Do not waste on channels that never bring you work
Lately, I have seen more roofers ask about text messaging. It can work, but only if you already have permission and respond quickly. Old-school phone calls still win for high-ticket jobs.
Common Mistakes in Roofing Lead Generation
Everyone makes mistakes. Here are some of the most common:
- Spending big on ads, ignoring organic growth
- Not answering the phone or calling leads days later
- Paying for leads in areas you do not actually serve
- Bragging about years in business, but forgetting clear offers
It sounds simple, but most roofing companies still fumble the basics. In my own experience, a fast response closed more jobs than any fancy marketing trick.
Does Mr and Mrs Leads Deliver Quality?
I get asked if firms like Mr and Mrs Leads really send the best roofing leads. Sometimes yes, sometimes not as much. Some clients close jobs fast with them, others wish there were more exclusive options. Be open with your agency. Tell them what you need and see if they can meet it.
Key Qualities in the Best Roofing Marketing Agencies
If you decide to hire a roofing marketing agency, look for:
- Simple, transparent pricing
- Proof of past success with **roofing SEO** or ads
- Willingness to adjust if campaigns fail
- Clear reports you can understand
Avoid anyone promising instant #1 rankings. That is almost never true, at least not for long.
Can You Really Compete with Big Roofing Franchises?
Maybe. Big brands have big budgets, but local companies can often outdo them by answering leads fast, offering better prices, or showing more genuine care. Use your local presence as an edge, but do not expect it to be enough by itself.
Roofing Marketing: What Actually Works?
Some things are hard to measure. Will a branded truck actually bring you a new contract? Maybe once in a while. A clean website and active Google Business Profile help more than people think. And yes, you need reviews.
I tried running ads myself before, and sometimes wasted money, but other times it actually worked. There is no magic formula. Test it.
Finishing Thoughts
In the roofing business, simple works best. Invest in quality roofing leads, whether you buy them, build them, or both. Do not depend only on agencies or ads. Do not fear trying new channels, or walking away from old ones that no longer bring work.
Respond fast, keep it honest, and keep measuring. That is how most roofing businesses grow. If you stick with it, you will see results.
