If you are a landscaping business owner, sometimes it feels easier to just pay for ads, or buy leads from a directory. But you want lasting results, not just short bursts of activity. This is where landscaping SEO fits in.
Right off the bat, here are actions you can try even if you know little about websites or search engines.
Set Up Google Business Profile The Right Way
Claim and verify your business if you have not already. Fill in every field:
- Your real business name
- Main address (no P.O. boxes)
- Hours of operation
- Website URL
- Contact details
- Add photos: before and after, team in action, equipment
Many ignore this last part. But people trust listings with real photos.
Gathering Reviews Matters More Than You Guess
Potential clients read reviews before they pick up the phone. Even one bad review can put your business lower in search results. It happens.
How to get more reviews:
- Send a review request link in a thank-you email
- Set aside five minutes per week to reply to reviews, good or bad
- Post signage in your truck/office: “Please review our service on Google”
Page Structure Matters
Instead of listing all services on one page, make a separate landing page for each major offer:
- “Lawn Care Services in [Your City]”
- “Retaining Wall Installation in [Town Name]”
- “Seasonal Yard Cleanups in [Neighborhood]”
Each page should have two or three short paragraphs, a few bullet lists, and a “request a quote” button.
Content Ideas That Attract Landscaping Leads
Write helpful articles for your area. Popular topics for SEO for landscapers include:
- When to fertilize in your region
- Pricing guides (people want ballpark numbers, even if only a range)
- Case studies of unique projects or garden transformations
- How to water a newly installed lawn
You do not have to be a writer, just keep it clear and simple. A typical blog post can be 500 words.
How To Get Local Links
Reach out to local business groups, suppliers, and even homeowner associations. Ask if they will link to your site, mention your work, or share your blog.
These local links make a big difference compared to random links from websites outside your community.
Track Your Progress With Simple Tools
You do not need fancy software. Use Google Analytics to see visitor numbers. Use Google Search Console to watch rankings and fix technical errors if needed.
Make a spreadsheet to log:
- How many reviews each month
- Phone calls
- New jobs booked online
If you do not see movement after six months, consider hiring a landscaping marketing agency.
Is DIY SEO Right For Every Landscaping Business?
Some will say yes. Others, used to manual work, might be less comfortable. You can get results if you stick with it, but at a certain point, having a real landscaping SEO company take over helps.
Common Mistakes When Doing It Yourself
- Ignoring broken website pages
- Not checking how pages look on a mobile phone
- Copying text from competitors (Google lowers those results)
- Not using keywords like “landscaping services in [City]”
- Over-promising in reviews or blog posts
If you spot any of these with your current site, fix them as soon as you can.
Finishing Thoughts
DIY landscaping SEO is usually a good starting point. If you treat it like regular yard maintenance, done weekly, not yearly, you see gains over time. And when your time or skills run thin, bring in a landscaping SEO company or landscaping marketing agency to carry the workload. Consistent small steps make your business more visible to people searching for landscaping services in your area.
